In the competitive world of bid writing, you know that every word counts. Glaxtons report that there are on average 7-12 bids per opportunity for UK government tenders, which means that you have got to use every tool in your arsenal to move the odds in your favour.
It is certainly a difficult task: showcasing your organisation’s strengths, experience, and commitment to quality, often within stringent word limits. Accreditation can be a particularly valuable asset to emphasise in this process, as it offers independent verification of your standards and capabilities, enabling you to stand out from the crowd.
But how do you highlight your valuable accreditations without them eating up precious word count? The key lies in smart, concise phrasing that demonstrates credibility and reassures bid evaluators, all while keeping your writing focused and sentences lean.
This article offers 10 powerful sentence examples and strategies to help you effectively integrate your accreditations into your bid writing tenders, proving your excellence efficiently.
Why Accreditation Matters in Bid Writing
Accreditations aren’t just badges; they’re proof. They signal to evaluators that an independent body has scrutinised your processes, systems, and outcomes, finding them to meet recognised benchmarks. This significantly reduces perceived risk and builds trust, often providing a crucial differentiator in a crowded field. In fact, for many tenders it may be a requirement to hold particular accreditations in order to be considered.
However, simply listing accreditations is a missed opportunity. Integrating them into your bid writing narrative, demonstrating how they underpin your service delivery, is far more impactful.
Top 10 Sentence Examples for Integrating Accreditation
Here are ten ways to subtly and effectively weave your accreditations into your bid responses (whilst keeping your word count in check):
- Focus on Impact: “Apprentices are supported by our independently accredited mentoring scheme.”
- Highlight Best Practice: “Our processes adhere to [Accreditation Body]’s best practice standards.”
- Demonstrate Assurance: “Clients benefit from our [Accreditation Name] assured service delivery.”
- Embed in Methodology: “Our [Specific Process] aligns with our [Accreditation Name] certified quality management system.”
- Evidence of Competence: “Our team’s competence is underpinned by [Accreditation Name] verified training programmes.”
- Reinforce Compliance: “All operations are conducted under our [Accreditation Name] compliant framework.”
- Assure Standards: “We consistently meet the rigorous standards set by our [Accreditation Name].”
- Link to Outcomes: “Our [Service Area] achieves superior outcomes, evidenced by our [Accreditation Name] status.”
- Streamline Introduction: “Our [Service Offering], holding [Accreditation Name], guarantees robust security.”
- Proactive Quality: “Our commitment to continuous improvement is inherent in our [Accreditation Name] certified approach.”
Beyond the Sentence: Strategic Placement
Another vital point to remember is that to make the best impact when bid writing you don’t just need to think about what you say, but where you say it. Consider these options:
- Introduction: A concise reference in your executive summary can set a strong foundation.
- Methodology Sections: This is where you can naturally integrate how your accredited processes directly contribute to service delivery.
- Quality Management: This section is an obvious place to elaborate, but even here, focus on impact over just listing.
- Social Value/Innovation: How do your accreditations support your social value commitments or drive innovation?
The Takeaway
Accreditations are powerful tools for building trust and demonstrating capability in your bids. By adopting a strategic and concise approach to their integration, you can maximise their impact without sacrificing valuable word count. Remember, it’s about showing how your accreditation strengthens your offer, not just stating you have it.
By using these sentence structures and thinking strategically about placement, you’ll craft bids that are both compelling and compliant, giving you the competitive edge.
To learn more about the accreditation process and the benefits behind the badge, check out our Accreditation Standards page.